Brand Interview Workshop
Learn to interview your clients strategically so you can write high-converting copy for their websites.
Brand interviews can help you get paid more, faster.
A brand interview is…
A video call with a client
Where you ask them strategic questions about their business and brand
So that you get all the information you need in order to write high-converting copy for their website
Here’s what’s possible with brand interviews:
You charge double (at least!) for your web design projects by including copywriting in your packages
Your client’s website content is ready before you start designing the website (because you’re writing it instead of depending on your clients to do it)
You get paid on time because your projects start and end on time
How good does that sound?
What’s included:
Everything you need to add brand interviews to your client process so you can write your clients’ website copy
Recorded brand interviews with my VIP clients so you can see what a real-life brand interview looks like
Best practices for preparing for and running brand interviews
Techniques for staying in control even when you make mistakes or things get awkward
My best interview tips for bringing out golden nuggets that your client will surprise themselves with (and thank YOU for)
Here’s what we’ll cover:
This course was originally delivered as a live training. It’s now available for immediate access. I’ve organized the content into 6 easy-to-digest parts:
Brand Interviews: What, Why, When
Preparing for a Brand Interview
Brand Interview With Christine McAlister (Business Coach)
Brand Interview With Jess Feldt (Life and Leadership Coach)
Running a Brand Interview
After the Brand Interview
Next Steps
I answer questions throughout and at the end of the training.
Brand interviews helped me double my prices.
Hey, I’m Danbee. I’m a web designer turned web design mentor.
When I used to create inclusive websites for online coaches, my best seller was the USD 12,000 package that included a new website and copywriting writing for all the pages. My clients loved the way I took weeks — or months! — of work off their hands and write high-converting copy in a voice that felt and sounded like them.
But when I first started out as a web designer, I was charging USD 1,500 per website and offering discounts in a desperate attempt to get new clients.
When I finally did manage to “catch” a new client, I found myself postponing their project — first, by a few days, then by over a week — because they didn’t have their content ready. I ended up building their website with lorem ipsums and then writing their copy during a Zoom call on the day we hit publish. I was literally typing text into the Squarespace website builder while asking them questions about their business over a live screen share.
I hated how this project had gone way over its time budget, and I swore I would never do that kind of stressful work again for free.
But... I loved the process of interviewing my client and writing copy for them.
I went from thinking that my clients deserved a “real” copywriter (instead of me) to realizing that I was in fact the perfect person to write their content. I had put in the time and effort to get to know their business and brand, and I knew how to create conversion-focused websites.
So I started offering copywriting as part of my website design package, and the brand interview became an integral part of my client process. This made it possible for me to double my prices right away (instead of increasing my prices slowly, bit by bit).
And clients failing to submit their content on time wasn’t a problem I had to deal with ever again — because I was writing all their website content for them!
I completely changed my business and my growth trajectory when I started running brand interviews.
You can do this, too — and I want to show you the simplest way to do it.
FAQ
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Maybe! If you work with clients, one-on-one or in groups, brand interviews will help you understand your clients and serve them on a whole new level.
You might not offer copywriting services, but the magical thing about getting to know your clients better is that it’ll improve anything you write for your own business — and that will help you increase your prices and sell more.
If you aren’t sure whether this is right for you, use the chat in the bottom right corner of this page and tell me about your situation. I’ll do my best to help you make a decision that feels good!
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First, the obvious: only you can say whether any decision is the right one for you and your business.
When investing in a course, I ask myself: What am I going to get out of this course? The answer might be: book an additional client, save hours or days by taking a shortcut, save money by skipping the trial and error, or increase my prices.
Then, I compare that against how much money I need to invest. If the course costs me less than the likely return on that investment, then it’s a no-brainer: I’m happy to spend the money because I’m going to make that money back and then some.
Brand Interview Workshop could help you add a new service to your offerings, increase your prices, and work with clients who are willing to pay more for your time and expertise. How does that compare against the investment?
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Absolutely. My brand interview questions are in English, but the process I’ll walk you through can be applied in any language.
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The Easy Guide to Website Copywriting covers fundamentals like how to choose a niche, how to nail your messaging, and what to include on each of your website pages. This is for you if you sell services and are relatively new to business or making a pivot in your audience or offer.
The Brand Interview Workshop (the one you’re looking at right now!) is all about how to interview your clients so you can get all the information you need to write high-converting copy for them. The focus is on the interview: why do it, what’s involved, how to schedule and run it, and what to do when things go sideways. This is for web designers who want to offer website copywriting as a service.
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As long as you like. When you sign up, you get lifetime access to the course, so you can work through the content at your own pace.
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This course comes with manually confirmed closed captions and transcripts.
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Inside the course area, you’ll find your invitation to join Cafe Danbee, my private community for customers and friends. This is the best place to get all of your questions answered.
There are also informative and entertaining discussions about online business, inclusion, travel, and cute puppies!
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Honestly, no one else is teaching this. I’ve developed and refined this brand interview framework based on my personal experience.
But if you don’t feel like you’ve learned anything new from the workshop, let me know within 14 days of your purchase and I’ll refund you in full.
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Use the chat box at the bottom right corner of this page to send me a message! I’ll get back to you as soon as I can.
Testimonials from designers like you
Add brand interviews to your process and get paid more, faster.
I can’t wait to share with you everything I’ve learned about brand interviews over the years so you can grow your bottom line with it, too.
