Easy Guide to Website Copywriting
This is the perfect beginner’s guide if you’re looking for practical advice about niching and messaging, plus ways to make your website copy more interesting and memorable.
Picture this:
Doubling your prices confidently because your clients understand exactly what you’re offering and why you’re amazing.
Closing a sale over a 5-minute call because the client’s already seen your website and knows they want to work with you.
Adding a new premium package to your website in under an hour because you know exactly what words to use.
All of this is totally possible. I know because these are real-life results I’ve gotten since I learned to write my own copy.
When you invest in becoming your own copywriter…
You stop wondering whether you’ve chosen the right niche
You never worry about your copy being too long (or too short)
Your clients ask, “How did you know what I was thinking?”
Your clients see you as a trusted expert and advisor
In this course, you’ll learn how to…
Niche down without losing clients (or boxing yourself into a super-specific industry) so more people can find you
Ditch avatar/persona exercises for good and actually start working with real clients
Choose words that build trust with your clients so they’re sold even before they talk to you
Show you know what you’re talking about without being an arrogant asshole and become a trusted expert and advisor
Let your personality shine through so you stand out from your peers and competitors
Figure out what and how much to write on each page so you can work efficiently and stop wasting time
Write attention-grabbing hero sections (and get rid of “Andy is a web designer based in NYC”) so you can get more leads
Lead your prospect from “You’ve got my attention” to “Here’s my money” and finally earn a living doing what you love
What’s included:
Step-by-step process for writing website copy
Website structure guides to help you write your home page, about page, and sales pages
Bonus: Market research questions to help you write better copy
This is for you if…
You sell services (e.g. you’re a designer, developer, coach, photographer, virtual assistant) and:
You want to write your own copy instead of hiring a copywriter
You’re ready to get all the website copywriting done and out of the way so you can focus on working with paying clients
On the other hand, you might want to skip this if:
You mostly sell products (physical or digital)
You don’t have the time to invest in learning to write your own copy
Who am I to teach you copywriting?
Hi, I’m Danbee. I’ve been writing copy for over 10 years, selling for startups and conglomerates in tech, construction, engineering, and advertising (meta, I know).
Today, I run my own thriving, one-person business as a mentor for web designers and a global inclusion specialist.
But don’t just take it from me. See why Ran Segall, founder of Flux Academy, called my website the “perfect design portfolio” in this unsolicited spotlight in front of his audience of (then) 325,000 subscribers:
Testimonials for the Easy Guide to Website Copywriting
FAQ
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This is actually the perfect time for you to invest in nailing your niche and messaging. You want to be able to clearly articulate who your clients are and how you help them.
I personally know plenty of business owners (myself included!) who ended up doing a whole load of busywork without actually getting clients or making money because they skipped this step.
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Absolutely. Good copy helps your audience see you understand them and you’re the one who will make their lives better. What I teach can be applied in any language.
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The Brand Interview Workshop is all about how to interview your clients so you can get all the information you need to write high-converting copy for them. The focus is on the interview: why do it, what’s involved, how to schedule and run it, and what to do when things go sideways. This is for web designers who want to offer website copywriting as a service.
The Easy Guide to Website Copywriting (the one you’re looking at right now!) covers fundamentals like how to choose a niche, how to nail your messaging, and what to include on each of your website pages. This is for you if you sell services and are relatively new to business or making a pivot in your audience or offer.
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As long as you like. When you sign up, you get lifetime access to the course, so you can work through the content at your own pace.
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This course was originally delivered as a live webinar.
It’s now available for immediate access and includes a 50-minute training plus a 30-minute Q&A session at the end.
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This course comes with manually confirmed closed captions and transcripts.
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Inside the course area, you’ll find your invitation to join Cafe Danbee, my private community for customers and friends. This is the best place to get all of your questions answered.
There are also informative and entertaining discussions about online business, inclusion, travel, and cute puppies!
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If you don’t feel like you’ve learned anything new from this mini course, let me know within 14 days and I’ll refund you in full.
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Use the chat box at the bottom right corner of this page to send me a message! I’ll get back to you as soon as I can.
Rewrite your website and start selling with confidence.
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